Digital Transformation
Almost every business today faces the question of how digital can change its operations – whether it is a manufacturing company, a service provider or a trading organization. In practice, digital change can take many forms: a call center is replaced by an online self-service system that allows customers to manage their affairs 24/7 without queues; traditional sales are complemented by new online channels opening up the entire country or regional market; a paper-based document system is replaced by a shared digital platform showing all processes in real time; or a service previously delivered only in person is reshaped into a subscription model with an ongoing customer relationship. The question is usually no longer „should we change” – it is „where and how to start”. Digital change grounded in business, rather than technology, logic allows a company to see clearly where digital creates real value for the customer, where it simplifies internal processes, and where it becomes a new revenue opportunity. It provides the basis for decisions that gives the leadership team confidence in investing in and delivering change — without a clear direction, digital investments often turn into isolated projects that fail to produce visible business returns. Digital change is developed using the Platform BMC (Business Model Canvas) methodology. Unlike the traditional Business Model Canvas, which views a business as a one-way relationship „us – the customer”, Platform BMC takes into account several simultaneously interacting groups – customers, partners, suppliers, user communities — with the company itself acting as a platform that connects the interests of these groups. It is a practical tool that helps to see the business as a value-creating network rather than the sum of separate functions.
Core benefits to the business
● A clear direction for digital change, aligned with business strategy
● Shared understanding within the leadership team of what is and is not a priority
● Practical solutions grounded in business logic, not in technology trends
● Reduced risk of investing in ineffective digital solutions
● A concrete implementation plan with measurable outcomes
● Clearly defined roles and responsibilities within the change team
● A foundation for further decisions on technology, partners and investment
Service tiers
Tier 1: Digital transformation strategy (primary service)
A comprehensive strategic engagement – from current-state diagnostics to a concrete action plan. Designed for companies that recognize the need for change and want a clear, executable roadmap for the first 18–24 months. The strategy is developed using the Platform BMC methodology, which helps to see the company as a value-creating network – with all participant groups and their interactions.
Diagnostic session
The engagement begins with an introductory session with the leadership team, reviewing the current situation, customer experience, internal processes and competitive environment. A structured digital diagnostic questionnaire is completed.
Strategy development
An individualized digital change strategy is developed using the Platform BMC methodology. Change directions, priorities, risk management and measurable outcomes are defined.
Strategy presentation
The finalized strategy is presented to the leadership team, with discussion of the decisions, responsibilities and implementation plan. The strategy is approved and prepared for delivery.
Tier 2: Digital diagnostic and Platform BMC session (introductory option)
A one-day structured session that assesses the company’s current digital position and identifies the main directions for change. Designed for companies that want a rapid review of situation before committing to a broader strategic engagement. The session is built around the Platform Business Model Canvas, which makes it possible in a single day to see how the company’s business model operates as a network of multiple participant groups.
Preparation
Before the session, the digital diagnostic questionnaire is completed, participants are agreed (4–6 leadership team members recommended), and the company’s key challenges are aligned.
Working session
In a one-day session, the Platform Business Model Canvas is reviewed together – each block analyzed against the company’s specific situation. Three to four main priorities for change are identified.
Outcome
After the session, a structured report is delivered with the key insights, prioritized directions for change, and recommendations for next steps.
Key aspects clarified through the work
● The core value the business creates for the customer in a digital environment
● The customer, partner and user groups involved in value creation, and how they interact with each other
● How the business captures value – revenue models and pricing logic
● Which processes should be digitized first, and which can wait
● Which data is most important for decision-making
● Which technology platforms align with business, not technology, logic
● Which partnerships are needed for the change to succeed
● What success measurement looks like – measurable outcomes
Is digital change necessary if the business is already profitable?
A business that is profitable today is often the most vulnerable tomorrow. Digital change helps maintain competitiveness and prepares the company for its next stage of growth.
Is this service suitable for small businesses?
Yes. Digital change can be even more effective for small and medium-sized businesses – decisions are made faster, and delivery is simpler. The approach is calibrated to the company’s level of maturity.
Is this a one-off service?
The strategy itself – yes, it is a one-off engagement. However, it often serves as the foundation for further collaboration during the implementation phase, depending on need.
How does Platform BMC differ from the traditional Business Model Canvas?
The traditional Business Model Canvas views the business as a one-way relationship „company – customer”. Platform BMC takes into account several simultaneously interacting groups – customers, partners, suppliers, user communities – with the company itself acting as a platform that connects the interests of these groups. This is much closer to the reality of modern business, where value is created in a network rather than along a single line.
Is a technology foundation required before starting?
No. The work starts from business logic, not from technology. Technology choices are defined on the basis of the strategy, not the other way round.
How does the diagnostic session differ from the full strategy?
The diagnostic is a one-day engagement that identifies priorities. The strategy is a deeper 4–8 week process that delivers a complete implementation plan.
How quickly are the first results visible?
Strategic clarity – immediately after the presentation. Concrete business results depend on the pace of implementation, typically becoming visible within 6–12 months.
What do we receive at the end of the project?
For the strategy – a complete document with directions for change, priorities, an implementation plan and a measurement system. For the diagnostic – a structured insight report with recommendations.